Simplify everything.
"Power Pairs gave us a tool to contextualize and communicate more effectively. Labeling how our brains work with colors simplified everything and gave us a shared language as a shortcut for how we collaborate."
-- Nick and Mike, The Fio Bros, entrepreneurs featured inThe Amazing Race
How can pairs of seven colored hexagons help you and your organization navigate reality in real time?
The best way to simplify complexity is to know how, where and why to direct your focus.
What Clients Say about Power Pairs™
Founder Rita J. King is an ethnographer and leadership advisor who studies how digital culture shapes real-world behavior. She created Power Pairs™, a seven-color framework for behavior under pressure that helps teams cut friction, align, and make better decisions in high-stakes environments.
Power Pairs™ emerged from a partnership with The Culture Institute in St. Gallen, Switzerland
Our Scientific
Advisory Group
Dr. Deirdre Kelly
Deirdre is a cognitive scientist who specializes in human decision making and UX. She applies her knowledge to find innovative solutions for complex challenges faced by individuals, teams and organizations.
Dr. Gabriel A. Silva
Dr. Gabriel A. Silva is a Professor in the Department of Bioengineering and the Department of Neurosciences at the University of California San Diego. He is the Founding Director of the Center for Engineered Natural Intelligence, and Associate Director of the Kavli Institute for Brain and Mind.
Dr. Simon Sagmeister
Simon Sagmeister is the author of Business Culture Design and creator of the Culture Map approach. He is founder and CEO of The Culture Institute, based in St. Gallen (Switzerland), and a partner at Science House in New York.
Our Mission
and Values
